WHY US
When it comes to marketing, words matter.
​
Whatever the challenges facing a brand, it's how you deconstruct complexity, identify opportunities and articulate a way forward that can make all the difference between success or failure.
​
That's where we come in.
​
We are a digital and data driven marketing consultancy dedicated to strategic thinking. We don't make ads. We don't crunch numbers. We don't buy media. What we're best at is developing strategic solutions to complex problems so that you have a coherent and compelling plan to take your business forward. We work at the intersection of brands, consumers, martech and data - bringing them seamlessly together to help brand teams leverage the digital capabilities at their disposal to deliver more meaningful and relevant consumer experiences.
​
By keeping this tight remit, we not only remain competitive but can also retain an unremitting focus on the strategic issues which will have the most impact on your business.

Richard Pentin is the founder of Wise Words Consulting having formerly headed up the planning departments at LIDA (M & C Saatchi) and TMW Unlimited. With over 25 years in data driven marketing, he has advised some of the biggest brands in the world including Unilever, AXE, Dove, O2, Sony, Nissan Europe, Adidas, Lloyds and Barnardo's. He's passionate about leveraging data and tech capabilities to help brands deliver personalisation at scale.
WISE CLIENTS
ENTERPRISE
UNILEVER GLOBAL
UNILEVER PERSONAL CARE
UNILEVER ORAL CARE
SONY
ROCHE GLOBAL
WORLD TENNIS (ITF)
HISTORIC ROYAL PALACES
QA TRAINING
BRANDS
AXE/LYNX
DOVE
PEPSODENT
SIMPLE
ALL THINGS HAIR
ADIDAS
SONY MOBILE
NISSAN
AA
O2
IQOS
WORLD WETLAND TRUST
TRAVEL & LEISURE
AGENCIES
HAVAS HELIA
TMW UNLIMITED
TRANSFORM
PUBLICIS SAPIENT
LEO BURNETTS
WE ARE SUNDAY
OLIVER MARKETING
BBD PERFECT STORM
AMP LONDON
ONCE UPON A TIME